At Salt & Roe, we live our values.
Four core principles guide everything we do…


We empower our clients to craft crystal clear visions for their businesses and careers that feel authentic and support the sustainable development of an integrated life with meaningful work.


We support hospitality leaders in developing the courage to create careers, concepts, and experiences that meaningfully contribute to their lives and our communities. 


We express hospitality through kindness, supporting the leaders we serve in doing work that nourishes teams, guests and each other by creating cultures of belonging where everyone feels seen.


We partner with business leaders to build teams of trust that meaningfully connect the communities they serve with the love of food, drink, and hospitality that feeds us.


Salt is fundamental. A chef can buy the highest quality ingredients and spend hours perfecting each one, but without salt any dish will fall flat. We feel the same way when it comes to developing leaders, opening new concepts, and evolving brands. Regardless of business niche or age, service style or location, we believe that
an intentional development strategy rooted in clear purpose and vision is the foundational seasoning required for sustainable business success and personal fulfillment.


Roe is personal. And it is Alison’s mother’s last name;
an extraordinary woman and exemplary chef, Ruth Roe (pictured above) ran a bed and breakfast in San Francisco for many years, raising her children to value service, hospitality, and the joy of creating genuine connections (not to mention food). Ruth’s warm welcome, adventurous spirit, and passion for truly taking care of people instilled in Alison a deep love of the hospitality profession that inspired the creation 
of this company. At Salt & Roe we take our work personally, coaching every leader, developing every business plan, building every dream as if it were our own.


Alison Arth is a consultant, leadership coach, and author whose career is dedicated to working with hospitality leaders and teams to get clear on their vision, chart an achievable path towards it, and then provide the support, expertise, and accountability needed to realize it. 

Since graduating from Cornell University’s School of Hotel Administration, she has helped lead over 40 restaurant openings including Michelin-star concepts for Chef Daniel Boulud in New York City, multiple James Beard-nominated restaurants for Chef Gavin Kaysen in Minneapolis, and Bon Appetit’s Best New Restaurant in America in 2018, Nyum Bai. 

Alison teamed up with OpenTable and dozens of the best restaurateurs in the world to author a comprehensive, modern guide to How To Open A Restaurant in an effort to pull the curtain back on the often elusive and always challenging process of launching a hospitality business. Her eBook has supported thousands of aspiring restaurateurs in bringing their dreams to life.

Her professional experience combines executive-level business leadership with the complex challenges of entrepreneurship. Alison's lived experience of rising up the development ladder from Assistant GM to Director of Operations prior to launching Salt & Roe, paired with the work she does presently as a consultant and coach, give her a uniquely deep track record of coaching business leaders, building successful teams from the ground up, and turning broken teams into thriving ones. She focuses on working with values-oriented leaders who are looking to:

  • Purposefully continue their professional and personal development
  • Achieve high performance results at work and outside of it without sacrificing their happiness, well-being, and sense of purpose
  • Develop and open successful, sustainable hospitality businesses
  • Improve the experience of their guests by improving the experience of their team

Clients have shared that what truly sets Alison apart are her graciousness and empathy, her unfaltering professionalism in every circumstance, and her deep, sincere passion for creating a sense of belonging for the people she serves. She is creative, conscientious, and inspiring a tremendous asset to any project and any leader. A former client summed it up by saying: “In so many ways, Alison is the beacon for everyone to follow when a company or individual’s path needs illumination.”

Alison is a proud San Francisco native, an honorary New Yorker, and is grateful to have a home base in Minneapolis that offers easeful and near constant travel to both cities. She is honored to serve as the Board Chair for La Cocina, a San Francisco based non-profit organization that provides industry-specific technical assistance and access to market opportunities for low income women looking to launch, formalize, and grow their own food businesses.

Alison helps hospitality professionals find greater joy and deeper purpose in their work, and achieve personal and professional change in the direction of what's most meaningful to them.


Kimberly Belle is a life & leadership coach, supporting hospitality leaders in developing careers and concepts that meaningfully contribute to our communities. She works with owners and operators to guide them as they create new food and beverage ventures, grow existing restaurant operations, and lead lives of purpose. 

Having previously worked as a hospitality executive charged with developing the F&B programs at both Restoration Hardware and Crate & Barrel, Kimberly has partnered with company CEO’s and James Beard award-winning restaurateurs to help midwife their entrepreneurial visions and co-create branded restaurant, winery, and experiential retail concepts that endure. 

At Salt & Roe, Kimberly empowers her clients to craft crystal clear visions for their lives and livelihoods and guides them through the process of realizing those dreams. She coaches hospitality leaders who share our values and seek our support developing:

  • Mindset tools, habits and the self-trust to live and lead sustainably
  • Business plans, pitch decks and critical paths for launching new hospitality concepts  
  • Growth strategies and comeback stories for evolving existing restaurants 

Kimberly’s own personal development journey has provided a model for guiding other creators who seek an integrated life with meaningful work. Her practice has been indelibly shaped by Growing Edge Facilitation, The Conscious Leadership Group, The Life Coach School, and Brendan Bruchard’s Advanced Coach Training, and her “ability to articulate thoughts, ideas and dreams in partnership with her clients” has been described by one client as “irreplaceable.”

Kimberly studied drama at New York University and was awarded an MA in American Studies from the University of London. She embarked upon a teaching career as a tenure-track writing professor, before leaving academia after a hunger to eat, cook and write her way through New York City led her to open The Naked Bakery and The Dinner Belle catering company there in 2007. Working as an executive chef and food writer, Kimberly authored an eponymous blogdozens of dining and travel articles, and a food-forward TV pilot produced by the creators of Top Chef

She went on to join Restoration Hardware as their Director of Food and Beverage, where she led the Ma(i)sonry Napa Valley wine collective in Yountville, CA and developed the 3 Arts Club cafe, wine vault and coffee shop at RH Chicago. Her blueprint for experiential retail concepts designed to blur the lines between home and hospitality have been replicated inside RH galleries internationally. As the VP of Hospitality at Crate & Barrel, Kimberly’s next mission granted her the honor of learning from the very best in the business, when she hired both Salt & Roe and Union Square Hospitality Group to co-create in-store dining concepts, home-entertaining activations, and a capsule collection of wine storage solutions. 

An advocate for "elevated" dining experiences, Kimberly is the co-founder of the Crop-to-Kitchen community, an activist movement focused on lifting ingredient prohibitions and creating legal pathways for chefs to cook, serve, and sell cannabis cuisine in California. She is also the events committee co-chair of the San Francisco chapter of Les Dames d'Escoffier, and holds a 200-hour yoga teacher certification from YogaWorks. 

Kimberly lives in the Sonoma Valley with her family, where she is in ever eager search for Early Girl tomatoes.

Featured Press about Salt & Roe

Star Tribune

Meet the Secret Weapon behind the Most Successful Chefs
Read Article

MSP Magazine

Local Tastemakers and Food Slayers
Read Article

NiverNiverLand Podcast

A Conversation with Alison Arth
Listen to the Podcast
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