Get instant access to the 5 essential tools you need
to develop and open an irresistible hospitality concept that generates prosperity and purpose for you,
your team, your guests, and your community
from day one.

Get the Toolkit


But you don't have to do it alone.

We offer a self-guided, highly customizable, fully downloadable
How to Open a Restaurant Toolkit
for entrepreneurs looking for professional support to
help them develop and launch new hospitality concepts.

And, we don’t want to bury the lead here, it’s less than $1k.

 Our DIY coaching program is like having mentors at your fingertips
who have seen it all when it comes to opening restaurants and are here to support you to:

1. Zoom out and understand the soup to nuts process of opening a profitable, values-based restaurant that's cherished by your community, so you know exactly where you're at and what you need to do to reach the next phase. 

2. Get your vision for your hospitality concept out of your head and onto the page in the form of a comprehensive, professional business plan. 

3. Translate that business plan into a concise visually stunning pitch deck that will be your #1 resource for recruiting investors, securing bank loans, hiring a values-aligned team, and identifying the many third party partners you'll need to collaborate with to bring your vision to life. 

4. Create a customized, step-by-step critical path (basically a big, sequenced to-do list) that outlines with easy-to-follow specificity how to get from where you are today to opening day, so there are no gray areas or blind spots to worry about. 

5. Articulate the who, what, why & how of your vision for the guest experience so you and your team are set up for success in executing consistently from day one. 

Ours is the only tool you'll ever need to confidently learn How to Open a Restaurant.
This self-guided program gives you all the templates, checklists, and resources you need to launch a profitable, purpose-driven restaurant.





We know our way around an F&B business plan
and geek out on drafting pitch decks.


We literally wrote the book on
How to Open a Restaurant!

And now we've assembled all the teachings, templates, and tools we use to guide our clients through successful restaurant openings into the most comprehensive toolkit on the market to walk you through your own opening from the ideation phase, all the way through launch. Our How to Open a Restaurant Toolkit is a step-by-step, self-guided collection of interactive, highly customizable tools designed to support creators in developing the hospitality businesses of their dreams. 
Past clients have used this very same toolkit to open restaurants,
coffee shops, catering companies, bars, pizzerias, bed & breakfasts, wine tasting rooms,
and even a fresh take on an old world wine storage facility. Here's how it works:

For entrepreneurs seeking to open high-performing, profitable, and purpose-driven hospitality businesses

A self-guided coaching program and toolkit available for immediate download, that will teach you the actionable skills you need to articulate a clear and focused vision for your business and your guest experience, get it funded, and start working from a hyper-detailed critical path so you know exactly how to put one foot in front of the other to bring your vision to life

This is a virtual product you'll receive in your inbox when you enroll

You’ll get instant access to our 5 most essential tools for launch and be well on your way to opening the doors to the restaurant of your dreams in 6 months

At Salt & Roe, we believe that profitable, sustainable, purpose-driven hospitality businesses
make the world a more connected place. Opening a restaurant is hard work, but it shouldn't feel like a mystery. We built this toolkit to give entrepreneurs a strategic plan for openings that our profession was missing.

We provide experience-based guidance, robust templates, and sample materials that give you a clear and complete roadmap for getting from where you are now to opening day at your own pace.  

By the end of the program, you will complete a comprehensive Business Plan,
translate it into a visually-compelling Pitch Deck to share with potential investors and strategic partners, create a fully customized, step-by-step launch timeline and task list in your Pre-Opening Critical Path, and draft a bespoke Guide to Hospitality & Service for your unique concept.

Our toolkit includes 5 high-value resource guides,
4 fully-customizable templates, and 2 sample decks for inspiration

«How to Open a Restaurant eBook»
This eBook looks under the hood of the often elusive process of opening a restaurant and shows you the ins and outs from start to finish so you know exactly where you’re headed.

«Business Plan»
This template, created specifically for hospitality businesses, gives you a complete process for articulating your concept and making a clear case for its viability so that you can pitch it with confidence.

«Pitch Deck»
This plug and play template will help you create a sexy, visually compelling pitch deck so you can skip hiring a fancy designer (save the $$$), and come to the table with investors, banks, and potential partners with pride.

«Pre-Opening Critical Path»
This spreadsheet takes all the mystery out of the steps you need to take to open a successful business, so you can stop stressing out about what you might be missing, forgetting, or simply don’t know because you haven’t done this before. (Don’t worry - we’ve done it dozens of times, and we’re excited to show you how!)

«Guide to Hospitality & Service»
This template gives you a way to externalize your vision for the guest experience and how you expect your team to deliver it, alongside tons of our own pre-written suggestions based on countless successful openings that you can borrow fromso you feel 100% ready to execute at the highest level on day one.

Combined, these resources are the equivalent of having a Director of Operations, a hospitality consultant, a leadership coach, a copywriter, and a graphic designer in your pocket, pulling back the curtain on the process that some of the most successful and awarded restaurants in the world use to develop new businesses.


We intimately understand and appreciate that these early entrepreneurial phases when you’re refining your idea and preparing to raise money are the ones where you need the most support and…you have the least amount of cash to invest in it. Opening a hospitality business can often feel like a chicken and egg dilemma, and our How to Open a Restaurant Toolkit nips that problem in the bud.

In this one investment, you’ll save money you would have otherwise spent buying a bunch of fluff courses that aren’t tailored to our profession and just don’t tell you what you need to know. And you’ll save the time (months or even years) you would’ve spent spinning out in overwhelm, trying to figure out the next step forward, once you see the path we’ve paved for you. We truly do believe it's the only tool you'll ever need to take you from lost to launch when it comes to opening your next hospitality concept.




Get the Toolkit

"Alison and Kimberly are true masters of both the art and science of developing successful hospitality businesses that reflect the creators highest vision and make a compelling business case. Their How to Open a Restaurant Toolkit gave me expert guidance, clear structure, and above all else, took me out of a place of overwhelm by giving me a step-by-step path between where I was starting from (a great idea) and where I wanted to go (opening day!). My business partner and I felt like we had instant teammates when we bought this toolkit, and there is no way we would have gotten to where we are today (signing a lease this week) without a program like this being available to us."
Adam Volpe, Owner, Bottle Project, West Palm Beach

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