$95.00 USD

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Guide & Template | Business Plan


At Salt & Roe, we believe the primary purpose of drafting a business plan is for business leaders to gain clarity on the credibility and operational scope of their business venture. We encourage all restaurateurs and entrepreneurs creating a new hospitality concept to do this foundational work as a primer for getting their ideas out of their heads and onto the page in an organized manner that effectively communicates their vision and makes a strong business case for why it is vital that their vision be realized. 

In other words, drafting a business plan is the equivalent of a restaurateur doing their homework.

Creating a strong business plan contributes to:

  • A more successful business!
  • Greater clarity around the concept your creating and increased confidence in presenting it to others
  • The essential groundwork for creating a polished and complete pitch deck
  • Building trust and confidence with internal and external stakeholders by demonstrating thoughtful analysis, professional polish, and skillful communication
  • Perfect “leave behind” materials after walking potential collaborators through a pitch presentation


  • A comprehensive PDF guide that explains what this tool should be used for, exactly how to customize it for your business, and suggestions for other supportive pre-opening resources based on our decades of experience opening successful hospitality businesses
  • An editable, interactive Google Document that will serve as a template complete with detailed instructions and tips for writing a brilliant business plan