$395.00 USD

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Guide to Hospitality & Service | Guide, Template & Sample


At Salt & Roe, we believe the highest purpose of drafting a Guide to Hospitality & Service is twofold:

  • First, creating this tool demands that business leaders get clear and aligned around what successful guest interactions look and feel like, and how exactly they intend for their team to create them.
  • Second, this tool offers a comprehensive resource for all team members to understand the underlying purpose and values of the organization they’re committed to, who leads the organization, a vision of the optimal guest experience they’re striving for in every interaction, and a detailed roadmap for achieving that goal (primarily for front of house team members).

We encourage all hospitality business owners to do this foundational work whether they’re on the brink of opening something new or have been in business for months or even years. Articulating clear expectations of team members is a crucial and necessary step in being able to hold folks accountable from a place of trust.

WHAT YOU'LL GET for $395:

  • A comprehensive PDF Guide that explains what this tool should be used for, exactly how to customize it for your business, and suggestions for other supportive resources we recommend based on our decades of experience opening successful hospitality concepts.
  • An editable, interactive Google Document that will serve as a template complete with detailed instructions and tips for writing a comprehensive and actionable guide to how you want your team to deliver the technical service and emotional hospitality that makes up your unique guest experience.
  • A completed sample Guide to Hospitality and Service generously shared by one of our most treasured clients. We hope you find it to be a supportive reference tool and an inspiration for what's possible as you begin to build your own tool.


This resource is for any purpose-driven leader who is training a team of a hospitality professionals to drive toward high performance and prosperity. 

It is perfect for business owners and managers seeking to curate guidelines and SOP's for hospitality and service in their existing organization or for a new business concept.

Curious about our Guide to Hospitality & Service but not sure if it’s worth shelling out $395 on a Google Doc?

You don't have to take our word for it! Here's what one of our clients had to say about working with this resource:

We highly recommend Salt & Roe’s Guide to Hospitality & Service to anyone who owns a food business. When we decided to expand our business, we knew that we needed to step up our game in terms of employee training. We had always "hired nice people" and trained them well and managed them closely, and that was a key to our success. But as we expanded, we needed to put our expectations in writing and train our staff not only in their job duties and responsibilities, but also in how to provide excellent service and hospitality. Salt & Roe’s Guide to Hospitality & Service has given us a tool to use in our staff training program that has made a huge difference. We know that it has been instrumental in our consistently great reviews about our friendly service!

Michael & Mary Gassen | Owners of Noe Valley Bakery in San Francisco