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How to Open a Restaurant Toolkit

The total value of this product suite is $1,280 if you add up the cost of each individual tool. On our website, we charge $995 to buy this same toolkit, but if you upgrade your offer today you get the full toolkit at a deep discount of just $745 for already buying our Pitch Deck Toolset. That’s over $500 in savings if you buy now!


  • How to Open a Restaurant eBook: The first and only modern guide to opening a restaurant, our eBook was created in partnership with 26 renowned Chefs and restaurateurs all over the globe. This comprehensive resource takes you through critical topics like How to Write a Business Plan, How to Fund Your Restaurant, How to Identify Locations & Negotiate Your Lease, How to Build & Train Your Team, and How to Create Buzz. Our eBook includes invaluable bonus content like a sample Profit & Loss Statement, an in-depth look at Licenses and Permits, and vulnerable interviews with award-winning Chefs who want to share their mistakes so that you don't have to make them.
  • Business Plan Bundle: Salt & Roe's Business Plan Bundle includes an editable template and a completed sample business plan, and was created specifically for hospitality businesses. We've done a lot of the lifting for you by including templated text that can be adapted for your specific concept, so you're not starting from scratch, and clear instructions for how to edit this Business Plan and make it your own. If you're looking to write a brilliant business plan, but feel overwhelmed by starting, this is the tool that will support you in putting one foot in front of the other with clarity and confidence.
  • Pitch Deck Toolset: Our Pitch Deck Toolset includes a Google Slides & Powerpoint Template that is clean, professional, polished, and incredibly easy to use, even for the least tech-savvy folks among us. For new businesses, this is an essential tool for distilling your business plan down to its most essential components in a colorful, design-forward way that paints a compelling picture of what you're seeking to create. Your pitch deck will almost always be the first document shared with internal and external stakeholders to whom you’re looking to offer a comprehensive understanding of the business you’re building. This audience may include potential investors, leadership team members you’re hoping to recruit, strategic partners, and anyone else charged with bringing a piece of your vision to life. Our template supports you in putting your best foot forward, and also includes a sample pitch deck from one of our most beloved clients as a reference tool and inspiration for what's possible as you go about creating your own deck.
  • Pre-Opening Critical Path Template: This interactive, editable spreadsheet gives you a complete map from where you are today all the way through opening day. Opening a restaurant is an extraordinarily complicated endeavor, filled with time-sensitive and interrelated tasks that rely on the coordinated effort of many internal and external stakeholders to successfully complete. Salt & Roe’s Pre-Opening Critical Path breaks this long-term commitment down into bite-sized pieces by outlining each action item, indicating how the pre-opening process is typically sequenced, providing a centralized place to track assigned tasks and deadlines, while offering a complete overview of the status of your project and reducing overwhelm by making this many-phased process clear and concrete.
  • Guide to Hospitality and Service Template: Creating a Guide to Hospitality and Service creates a space for business leaders to get clear and aligned around what successful guest interactions look and feel like, and how you intend for your team to create them. Our Template offers a comprehensive resource for all team members to understand the underlying purpose and values of the organization they’re committed to, who leads the organization, a vision of the optimal guest experience they’re striving for in every interaction, and a detailed roadmap for achieving that goal (primarily for front of house team members). Like our Business Plan and Pitch Deck templates, we offer a ton of templated text that can be tweaked to fit your specific vision and voice. We also include a sample Guide to Hospitality and Service to support you in creating your own as you seek to deliver consistently outstanding guest experiences from day one.


This resource is for anyone who is seeking to open or grow a high-performing, profitable, and purpose-driven hospitality business.

Curious about our toolkit but not sure if it's the right fit at the right time?

You don't have to take our word for it! Here's what one of our clients had to say about working with our tools:

I would absolutely encourage anyone to purchase this toolkit. It is thorough, comprehensive, and enlightening. It is easy to read, and cites various examples, sources, and testimonials from across the industry for a wide range of perspectives and insights. Even for industry veterans, it will offer a more in-depth awareness and understanding of the entirety of the restaurant development and opening process. Having been down a similar career path with opening and running restaurants, my biggest hesitation buying Salt & Roe’s How to Open a Restaurant Toolkit was that the information provided would be redundant to what I already knew, and would not offer any additional insights. However, after digging into the material, I found a wealth of knowledge regarding a multitude of the initial phases that I was not as intimately familiar with, such as the creation of a business plan, fundraising, concept development, site selection, permitting, and more. It was immensely helpful to have all of these topics in one consolidated place, and I have continued to refer to them as an ongoing tool in the development process.

Jen Burgess | Founder of Plus One Hospitality in Nashville