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Guide, Template & Sample | Pitch Deck


A pitch deck is a visually driven executive summary of your concept. We encourage all restaurateurs and entrepreneurs to distill their business plan down to it’s most essential components and add color to it by creating a compelling pitch deck that paints a picture of their concept with words, inspirational images, graphics, and brand touch points.   

Your pitch deck will almost always be the first document shared with internal and external stakeholders to whom you’re looking to offer a comprehensive understanding of the business you’re building. This audience may include potential investors, leadership team members you’re hoping to recruit, strategic partners, and anyone else charged with bringing a piece of your vision to life. 

Creating a strong pitch deck contributes to:

  • More easeful explanation of your concept to every audience. Utilizing this tool whenever you’re describing your business to someone else for the first time ensures that you communicate clearly, thoroughly, and consistently
  • A holistic understanding of your vision by sharing the most essential elements of your business plan alongside compelling and informative visuals
  • Building trust and confidence with internal and external stakeholders by demonstrating thoughtful analysis, professional polish, and skillful communication


  • A comprehensive PDF guide that explains what this tool should be used for, exactly how to customize it for your project, when to implement it, and suggestions for other supportive pre-opening resources based on our decades of experience opening successful hospitality businesses
  • An editable, interactive Google Slides document that will serve as a template complete with detailed instructions and tips for designing and copy writing a brilliant pitch deck
  • completed sample pitch deck generously shared by one of our most treasured clients. We hope you find it to be a supportive reference tool and an inspiration for what's possible as you begin to build your own.