Salt & Roe provides a variety of services to help grow your business.

Custom packages and pricing structure can be developed based on each project. We're excited to come up with a plan that meets quantitative and qualitative goals we establish together.


  • Build and manage a pre-opening calendar for critical milestones like staff onboarding, purchasing, promotional events, friends & family dinners
  • Development and execution of opening staff training schedule
  • Operations management
  • Create standard operating procedures
  • Write service manual that increases consistency and accountability and reinforces the brand


  • Develop vision, mission and core values that build the foundation for long term success and growth
  • Create strategy for incorporating culture into the organization with hiring strategies, training programs, and communication


  • Create and execute staff training programs at the pre-opening stage or for businesses that are already operational
  • Develop integrated and customizable programs that reinforce company culture and increase your team’s confidence through education and inspiration


  • Raise the quality and consistency of your guests experience by identifying areas of opportunity and delivering a focused strategy for improvement
  • Perform service audits based on guidelines and goals that we work together to create


  • Write brand focused web content or revise existing copy to increase effectiveness and be more aligned with the brand
  • Develop topics and write content for blogs to increase consistency and frequency of posts


  • Write effective, on-brand business plans that convey the restaurant's intended guest experience and unique selling points through written communication and engaging design. 
  • Create beautiful and engaging pitch decks to accompany business plans.