Salt & Roe is a hospitality consulting firm that partners with business leaders to build long term success by elevating the guest experience and implementing employee-centric core values at the heart of every venture we’re a part of. 

We help restaurateurs, wineries and experiential retailers create ground-up hospitality brands or take their current concepts from good to great. From ideation to execution, we work with your team to help envision your dream, build cohesive brand identity, recruit and train talent, optimize internal operating systems, establish a conscious company culture and create unforgettable guest experiences.


Salt & Roe provides a variety of services to help grow your business across all stages of development. Custom packages and pricing structures are tailored for each project and will be based upon a mutually agreed upon plan that meets your quantitative and qualitative goals.


  • Develop vision, mission and core values that build the foundation for long term success and growth
  • Create strategy for incorporating culture into the organization with hiring best practices, training programs, and thorough communication


  • Write effective, on-brand business plans that convey your company's intended guest experience, sample menus and unique selling points through written communication and engaging design
  • Develop realistic revenue forecasts
  • Create visually impressive pitch decks to accompany business plans
  • Pitch preparation for raising capital and selecting investment partners


  • Build and manage a pre-opening calendar for critical milestones like staff onboarding, purchasing, promotional events, and friends & family dinners
  • Development and execution of opening staff training schedule
  • Operations management
  • Create standard operating procedures
  • Write service manual that increases consistency and accountability and reinforces the brand


  • Recruit talent to fill leadership or service roles inside your organization
  • Create and execute staff training programs across all stages of development, from pre-opening to operational
  • Develop integrated and customizable programs that reinforce company culture and increase your team’s confidence through education and inspiration


  • Raise the quality and consistency of your guests’ experience by identifying areas of opportunity and delivering a focused strategy for improvement
  • Perform service audits based on guidelines and goals that we work together to create


  • Write branded web and print content or revise existing copy to increase impact and create a cohesive brand identity
  • Generate topics and write content for blogs and branded websites to increase consistency and frequency of posts


  • Perform business audits that provide actionable critical feedback about all elements of the guest experience, brand cohesion, and product quality.
  • Work in conjunction with the business owner and management team to create an action plan focused on addressing the most impactful pain points revealed by the audit.